https://docs.google.com/document/d/10tPrvMw0Xl101sP-vmkvTc1wGFCa-eCp/edit


Dough Getters Acquisition Competition Summary Sheet 

AUSTRALIA ONLY



Prize Entry, Draws and Redemption


  • Competition runs from 23 September to 20 October 2021.

  • Each time a customer makes a purchase as a Dough Getter, they will receive an entry into the competition draw.

  • We will be having weekly prize draws on a Thursday starting 30 September until 21 October. 

  • Each week we will select a number of winners for the $2 and $4 voucher prizes.

  • The major prize of “Free Bread for a Year” will be drawn at the end. Every entry will be included in this draw, so the more purchases a customer makes, the more chances they have to win. 

  • The winners will be notified by email and their prizes will be assigned to their account, which will pop up as an offer on their profile when you link them to a transaction.

  • To redeem the voucher, simply select it as you do any other Dough Getters offers.

  • Non-winning member entries will continue over to the next draw. If the member makes a new purchase, they will receive an additional entry and increase their chances of winning.

Major prize – 100x FREE bread for a year prizes


  • The “Free bread for a year” major prize will be executed as a weekly Bakers Delight voucher for $12 AUD across 52 weeks, which will be assigned to the winner’s Dough Getters account. 

  • Each week a new $12 voucher will be available to the winners, which is valid for 7 days and must be used in a single transaction e.g. if full $12 voucher is not spent, the balance will not be held

  • The vouchers can be used to purchase any product in-bakery, not just bread.

Minor prizes – 5,000 x $4 vouchers and 8,800 x $2 vouchers


  • The $2 and $4 minor prize vouchers will be assigned to the winner’s Dough Getters account and are valid for redemption for 14 days.

  • The vouchers are single use and can be used to purchase any product in-bakery.

Full competition T&Cs will be published on the Bakers Delight T&Cs page from 23 September.



How Entry will work in Cheetah


  • Each time a member makes a purchase they will receive an entry into the competition


What the member sees:  Competiti Entry Email



If a member makes multiple purchases, they will receive multiple emails.






Who you see in Cheetah: Entry Activities


Activity Type = Reward



As we are running weekly draws, each purchase will receive ONE entry into each draw. If a member makes a purchase in week 1, you will see 5x individual entries.


As the weeks progress, the entries will reduce, i.e. if they purchase in week 2 AFTER draw 1, they will receive 4 entries and so on.



Purchase Period & Prize Draw Dates




Purchase Period

Draw & Prize Allocation Date

Draw Type

Week 1

23 Sep – 29 Sep

30 September

Minor prizes

Week 2

23 Sep – 6 Oct

7 October

Minor prizes

Week 3

23 Sep – 13 Oct

14 October

Minor prizes

Week 4

23 Sep – 20 Oct

21 October

Minor prizes + Major Prizes



How Prizes are assigned


Each week once the draw is complete, the prizes will be assigned to the winners in the form of a voucher, similar to the $5 voucher.


Example of $2 voucher in Offers Tab (Member View not CSR)



All winners will receive an email notifying them + a push notification, if they are app users.


Example of $2 voucher winner email:



Prize Rules:


  • All entries received are entered in to each prize draw, therefore the more purchases you make the more chances you have to win

  • If you win a minor prize, then all entries in that week will be invalidated from future minor prize draws

  • If you make a NEW purchase AFTER winning, you will receive a new entry

  • All purchases, regardless if you won a minor prize or not, will be included in the final MAJOR prize draw.

  • If you don’t win an prizes in the weekly draws, you entries will continue on in each draw, with each new purchase granting you new entries. 

  • If you have multiple entries in the minor prize, you have the chance to win MULTIPLE minor prizes. Tha major prize can only be won ONCE per member.


Example 1: member makes 2x purchases in week 1, they have two entries in the competition week 1 draw. 

  • Draw 1 is run and they win a $4 voucher

  • Their two entries from week 1 will now be consumed and they are not eligible for any future weekly minor prize draws

  • They will however still have 2x entries in the MAJOR prize draw at the end


Example 2: member makes 2x purchases in week 1, they have two entries in the competition week 1 draw. 

  • Draw 1 is run and they don’t win a prize

  • Their two entries from week 1 will now continue into week 2 and they will be considered in the week 2 draw.

  • Before the week 2 draw, the member makes ANOTHER purchase. They now have a total of 3 entries in the week 2 draw

  • They will also now have 3x entries in the MAJOR prize draw at the end